You spent months planning the content, but if the first 15 minutes feel chaotic, attendees may never fully engage. This post zooms in on the often-overlooked arrival experience: from intuitive signage and welcoming volunteers to soundscapes and scent marketing. Drawing from hospitality and retail psychology, learn how to design an entrance that reduces anxiety, signals "you belong here," and gets attendees in the right headspace before the first speaker even takes the stage.