Let's face it—nobody remembers the company logo on a pull-up banner. This post is a wake-up call for event organizers stuck in the sponsor-booth rut. Learn how to design interactive activations that sponsors will fight over: think charging lounge takeovers, snack-branded hydration stations, and sponsored networking games that feel like part of the event, not an interruption. Plus, tips on measuring ROI beyond "how many brochures we gave out."